What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the practice of structuring web content so large language models (ChatGPT, Perplexity, Gemini, Claude) quote and cite your site when they answer user questions.
- Atomic, self-contained answer blocks (one question = one short answer)
- FAQPage, QAPage, Article, and Organization schema on every relevant page
- Consistent named-entity descriptions across pages and bios
- Authoritative outbound citations so LLMs trust your source list
- llms.txt advertising the canonical brand summary at the project root
More detail
Traditional SEO optimizes for blue links in a search engine results page. AEO optimizes for the citation list inside an AI answer. The signals overlap with SEO (clear authorship, schema, page speed, internal links) but add answer-engine-specific moves: atomic Q&A blocks, dense FAQ schema, named-entity consistency, and self-contained TL;DRs that an LLM can lift without rewriting.
Done well, AEO compounds: every cited answer increases the chance the next LLM that crawls picks you up too.
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