Why real estate leads die
The average portal lead reads five to eight properties, requests a tour on one, then submits inquiries to three agents at once. The agent who responds first - usually inside five minutes - wins the appointment 78% of the time. The other two never get called back.
Most teams still run this like it's 2015: an assistant checks the CRM in the morning, calls the leads that look serious, and marks the rest 'not ready'. By the time the 'not ready' pile gets touched a week later, those leads have already toured with someone else.