marketing automation agency

Marketing Automation

Every touchpoint fires on time, in your voice, without your team

Great marketing at scale is impossible without automation. We design and build the workflows that welcome, nurture, reactivate, and win back - coordinated across email, SMS, ads, and CRM - so your team spends time on strategy, not manual sends.

Deliverables
4 core deliverables
Timeline
4-6 weeks to full deployment
Pricing
Setup from $8,500 · management from $3,000/mo
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What's included

  • Lifecycle email + SMS strategy and buildout
  • Behavioral trigger architecture
  • Ad platform automation (retargeting, exclusion, lookalike)
  • Handoff automation between marketing and sales
  • Personalization tokens and dynamic content
  • Reporting dashboard for every automation

What ships

  • Complete automation map for your funnel
  • Configured workflows across email, SMS, and ads
  • Personalization + segmentation logic
  • Live performance dashboard

What you walk away with

  • Every lead gets the right message at the right moment
  • 20-40% lift in lifecycle revenue without new headcount
  • A marketing team that scales without proportional hires

Automation programs we build typically account for 25-45% of total pipeline within 6 months - the same team, doing dramatically less manual work, generating substantially more revenue.

The compounding math of marketing automation

Every dollar you spend acquiring a lead loses value the moment you fail to follow up on time. A well-built lifecycle program recaptures that value on autopilot - welcome series, nurture, cart-abandon, post-purchase, reactivation - with each touch personalized enough that it doesn't feel automated.

The math is brutal in your favor. If your lifecycle program lifts revenue-per-lead 20% and your program covers 100% of leads, the total pipeline lift is 20% - without spending an additional dollar on acquisition.

How we architect it

Every automation program starts with a customer journey map - real stages, real trigger events, real decision points. We overlay the channels (email, SMS, ads, in-app, direct mail if applicable) and the messages that belong at each stage. Only then do we touch the tools.

The build itself is disciplined: every workflow is documented, every message is version-controlled, every experiment is tracked. When something breaks, we know exactly where to look. When something wins, we know exactly what caused it.

The marketing-to-sales handoff

Half the value of marketing automation comes from what happens after the lead is qualified - the moment the baton passes to sales. We install lead-scoring rules, sales alerts with full behavioral context, and automated task creation so nothing sits.

The result is that when your rep picks up the phone, they know exactly what the lead read, what emails they opened, and what pain points they self-reported. That context turns cold calls into warm conversations and warm calls into closed business.

See if we're a fit

Get a personalized Marketing Automation plan

Answer 6 quick questions. If we're a fit, we'll show you exactly how marketing automation would run inside your business and book your Growth Audit.

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See real marketing automation results

Every engagement is measured. Browse our case studies for real outcomes from businesses that installed marketing automation with us.

View case studies

Frequently asked

What platforms do you build on?
HubSpot, Marketo, Klaviyo, Customer.io, ActiveCampaign, GoHighLevel - we're senior in all of them and choose based on your stack.
Can you integrate with our ad platforms?
Yes - audience sync, exclusion lists from CRM, and dynamic retargeting are standard scope.
How is this different from CRM automation?
CRM automation is sales-side (routing, follow-up, pipeline). Marketing automation is demand-side (lifecycle, nurture, campaigns). We do both and they're best in one plan.

Pair with

Growth Strategy
The plan that makes every other dollar work harder
Websites & Sales Funnels
Sites that convert traffic into booked calls - not bounces
Paid Advertising
Profitable traffic on Meta, Google, TikTok, and YouTube
CRM & Workflow Automation
Every lead followed up. Every deal moved. Every time.
AI Chat & Voice Agents
A senior closer answering every lead, day or night
SEO & AEO
Show up when buyers ask Google - and when they ask ChatGPT
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Written and reviewed by
Chris Sanford, Founder & Chief Growth Strategist

Chris builds and leads the marketing automation engagements at Irrefutable Momentum. Read more →

Ready to install marketing automation?

Book a 30-minute Growth Audit. If we're a fit we'll show you exactly how the system would run inside your business.

Book a Growth Audit