PLG without SLG leaves money on the floor
Pure PLG works for the top decile of the market - companies with viral loops and true product-led growth. Everyone else is running PLG-flavored marketing while their sales team is starving. Blending the two intelligently is where 90% of B2B SaaS growth actually happens.
We wire product events into a PQL score, route qualified accounts to a human at the right moment, and let the automation handle everyone else with contextual onboarding and expansion nudges.