marketing attribution consultant

Analytics & Attribution

Know what actually drove the revenue - down to the touchpoint

You can't optimize what you can't measure - and you can't measure what iOS, cookie deprecation, and dark social have quietly broken. We rebuild your tracking end-to-end, run real marketing attribution, and give you executive dashboards clean enough to make capital-allocation decisions from.

Deliverables
4 core deliverables
Timeline
4-8 weeks to a trustworthy stack
Pricing
Setup from $9,500 · ongoing from $2,500/mo
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What's included

  • GA4 rebuild + audit
  • Server-side tag manager (GTM SS or equivalent)
  • First-party data capture + identity resolution
  • Multi-touch attribution model (data-driven or MMM)
  • Executive dashboards in Looker Studio or your BI tool
  • Quarterly attribution review

What ships

  • GA4 + server-side tracking rebuild
  • Attribution model configured to your data
  • Executive dashboards live
  • Quarterly attribution review + recommendations

What you walk away with

  • Marketing numbers that agree with your bank account
  • Attribution you trust enough to reallocate budget from
  • A single source of truth across marketing, sales, and finance

Every attribution engagement we run surfaces at least one channel that's over-credited and one that's under-credited by 20% or more. Fixing the model typically frees 10-20% of budget for higher-ROI reallocation.

Why your dashboards lie to you

Ad platforms self-report. GA4's default configuration under-counts every mobile visit. Cookies die after seven days on Safari. Dark social - the message someone forwards from a group chat - never gets tracked at all. Your dashboards, without intervention, are wrong in the same direction and by roughly the same amount every month.

We fix all three problems. Server-side tracking rebuilds the pixel signal that iOS broke. First-party data capture reconciles ad-platform claims with actual conversions. A proper attribution model gives credit across touches - not just the last click.

How we choose the attribution model

Data-driven attribution requires volume - usually 3,000+ conversions per month per channel - and works beautifully for ecommerce and high-volume lead gen. Below that threshold, algorithmic models overfit and mislead.

For longer cycles and lower volumes, we use marketing mix modeling (Robyn, Meridian, or custom) which handles offline signal and time-lagged effects the way channels-first models can't. Choosing the wrong model is one of the most expensive analytics mistakes; we make the call based on your data reality.

The dashboards executives actually use

A dashboard that nobody opens isn't a dashboard, it's a report. We design executive views around specific decisions: where to reallocate budget this quarter, which channel is at risk, which content is compounding. Six views, one page each, with commentary.

The rest of the reporting - the deep dives, the anomaly detection, the channel-level breakdowns - live one level down for the ops team who owns them. Every stakeholder sees the view that fits their decision, not the same 40-widget wall.

See if we're a fit

Get a personalized Analytics & Attribution plan

Answer 6 quick questions. If we're a fit, we'll show you exactly how analytics & attribution would run inside your business and book your Growth Audit.

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See real analytics & attribution results

Every engagement is measured. Browse our case studies for real outcomes from businesses that installed analytics & attribution with us.

View case studies

Frequently asked

Which attribution model?
It depends on your data volume and sales cycle. High-volume ecommerce gets data-driven attribution; long-cycle B2B gets marketing mix modeling or W-shaped. We recommend based on your reality, not fashion.
Do you handle server-side tracking?
Yes - GTM Server, Stape, or custom Cloudflare Workers. Essential for iOS and cookie-degradation environments.
Will this replace our ad platform reporting?
Complement, not replace. Ad platform reporting overstates; our model reconciles it with actual outcomes so you can budget honestly.

Pair with

Growth Strategy
The plan that makes every other dollar work harder
Websites & Sales Funnels
Sites that convert traffic into booked calls - not bounces
Paid Advertising
Profitable traffic on Meta, Google, TikTok, and YouTube
CRM & Workflow Automation
Every lead followed up. Every deal moved. Every time.
AI Chat & Voice Agents
A senior closer answering every lead, day or night
SEO & AEO
Show up when buyers ask Google - and when they ask ChatGPT
See all services →
Written and reviewed by
Chris Sanford, Founder & Chief Growth Strategist

Chris builds and leads the analytics & attribution engagements at Irrefutable Momentum. Read more →

Ready to install analytics & attribution?

Book a 30-minute Growth Audit. If we're a fit we'll show you exactly how the system would run inside your business.

Book a Growth Audit