Parents don't call during business hours
The parent deciding to switch pediatricians is doing it at 9pm with a sick toddler asleep down the hall. If your only intake path is a phone line that opens at eight, that family finds a practice with online booking before your team ever knows they existed.
We add an after-hours path that captures the inquiry, answers the questions parents actually ask - insurance, new-patient availability, nurse-line hours - and puts the appointment on your schedule before morning.