Built for Etsy sellers losing revenue to renting a marketplace audience with no owned list and no path off-platform.
Etsy gives you traffic and keeps the customer. Every order is a relationship the platform owns, a fee it takes, and an algorithm change away from disappearing. We build the owned audience and direct channel that make your shop a business instead of a listing.
Between transaction, listing, payment processing, and ads fees, marketplace sellers commonly give up 15-25% of revenue. Moving even a third of repeat buyers to a direct channel changes the margin profile of the whole shop.
Most Etsy sellers don't need a new logo or another ad agency. They need the operational system underneath to finally catch and convert the leads they already pay for.
A shop with thousands of sales and no email list has no asset it controls. Fees rise, search placement shifts, a policy changes, and the revenue that felt stable turns out to be borrowed.
The fix isn't abandoning the marketplace - it is the best top-of-funnel most makers will ever have. The fix is converting the buyers it sends you into people you can reach directly.
Marketplace rules limit direct solicitation, so we build the bridge inside the product experience: an insert card offering care instructions, a pattern, a warranty registration, or early access to the next drop. Buyers opt in because they want the thing, not because you asked for their email.
From there, a welcome sequence introduces the brand, the story, and the direct store - where the same buyer's second purchase costs you nothing in fees.
Handmade and small-batch inventory suits a waitlist model far better than a permanent discount cycle. Announce the drop, collect the waitlist, notify at launch, and let scarcity do the work discounting used to.
Sellers running this pattern typically sell through faster, protect price, and get a clean read on demand before committing materials to the next run.
See if we're a fit
Answer 6 quick questions. If we're a fit, we'll show you exactly how this system would run inside your business and book your Growth Audit.
Etsy shop owners are a vertical we've built for directly. We track list growth, direct-channel share of revenue, and repeat purchase rate - the numbers that show whether you're building equity or renting traffic.
Every engagement is measured. Browse case studies for outcomes from operators who installed this stack with us.
View case studiesApply for the Growth System Diagnostic. We'll map the system and tell you honestly whether we're the right team to build it.
Get My Free Growth Diagnosis