Search is now three surfaces, not one
Google's ten blue links used to be the entire game. Today buyers ask Perplexity, get an answer from ChatGPT Search, and never see a SERP. Winning organic in 2026 means winning all three surfaces - traditional SERPs, AI overviews, and cited answers inside LLMs.
We build for all three at once. Technical fundamentals for Google, semantic content clusters for AI overviews, and structured answer blocks + schema for LLM citations. One content system, three surfaces.