How do I track AEO results?
Track AEO with a mix of citation monitoring (manual prompts across ChatGPT, Perplexity, Gemini, Claude), branded-search lift in Google Search Console, referrer traffic from chat.openai.com / perplexity.ai, and assisted conversions inside your CRM.
- Weekly: run a fixed prompt list across ChatGPT, Perplexity, Gemini, Claude - log citations
- Monthly: branded-search volume from Search Console as leading indicator
- Always-on: referrer report filtered to chat.openai.com, perplexity.ai, gemini.google.com
- CRM: add a 'How did you hear about us?' field with LLM options
More detail
There is no single dashboard yet. The practical AEO measurement stack is: weekly prompt audits (ask each major LLM 10-20 buyer questions and log who gets cited), Search Console branded-search growth (LLM exposure drives downstream branded queries), referrer-level analytics for direct LLM traffic, and CRM-side attribution that catches leads who say 'ChatGPT told me about you'.
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