Why technical SEO is the highest-ROI SEO work
Content and links are what most agencies sell because they're easy to bill. Technical fixes are what actually unlock the value of the content and links you already have. Removing 10,000 low-value URLs from your index or fixing a hydration bug on your money template will typically outperform six months of new blog posts.
The catch: technical SEO requires actual engineering fluency. We staff senior engineers on every audit - people who read log files, understand render trees, and can hand a JIRA-ready ticket to your dev team.