Fractional CMO Services - Senior Marketing Leadership Without the $300K Salary
A full-time CMO costs $250K-$400K. Most growing businesses need the leadership, not the overhead. We embed as your fractional CMO, install the growth engine, and own the number.
Irrefutable Momentum provides fractional CMO services for service-based businesses, coaches, consultants, and digital companies doing $50K-$1M+ per month. You get senior marketing leadership - strategy, team management, paid media, funnels, automation, and reporting - at a fraction of the cost of a full-time hire. We don't just advise. We build, manage, and ship.
Sound familiar?
- •You're the marketer by default and it's eating your week
- •You hired junior marketers but no one is leading them
- •Your agency runs ads but no one owns the full funnel
- •You can't afford a $300K CMO but you've outgrown DIY
- •Every quarter the marketing plan is improvised, not engineered
If any of those hit - keep reading. This is exactly what we fix.
What's included
Strategic Marketing Leadership
Quarterly strategy, monthly priorities, weekly execution. We own the number, set the plan, and report to your leadership team.
Team Management & Hiring
Manage your existing marketing team, hire what's missing, and fire what isn't working. We build the bench so you don't have to.
Full Growth Stack Ownership
Funnels, paid ads, SEO, email, automation, CRM, content, attribution - one accountable owner across every channel.
Vendor & Agency Oversight
If you have other agencies, we manage them so you don't have to attend 5 status calls a week.
Reporting & Forecasting
Real KPIs, real attribution, real forecasts. You'll know what's working, what's not, and what to spend next quarter.
How it works
Audit & 90-Day Plan
Full audit of your current marketing, team, tools, and pipeline. We deliver a 90-day plan with weekly checkpoints.
Install the Engine
Build or rebuild the core funnel, paid media, and automation. Get the team aligned and shipping.
Lead, Optimize, Compound
Weekly leadership, monthly board-style reporting, quarterly strategy. Growth becomes predictable.
Why service businesses pick Irrefutable Momentum
- 10+ years of in-house and agency-side marketing leadership
- Operator, not advisor - we build and ship, not just slide-deck strategies
- Flat monthly retainer, month-to-month, no 12-month lock-in
- Reports directly to founder or CEO, not buried in middle management
Frequently asked questions
What does a fractional CMO do?
A fractional CMO is a part-time, embedded marketing leader who owns strategy, team, and revenue outcomes - typically 10-20 hours per week. Unlike a consultant, a fractional CMO is on your org chart, runs your team, and is accountable for the number.
How much do fractional CMO services cost?
Our fractional CMO engagements run $6,500-$15,000/month depending on scope, team size, and channel mix. That compares to $250K-$400K all-in for a full-time CMO. Month-to-month, no long contracts.
When should I hire a fractional CMO vs. a full-time CMO?
Hire fractional when you're doing $50K-$3M/month and need leadership without the overhead. Hire full-time when you're north of $5M ARR and marketing complexity justifies a dedicated executive.
Do you replace my agency or work with them?
Either. We often manage existing agencies and only replace ones that aren't delivering. Our job is to make the whole marketing function work - not to protect our scope.
How fast can you start?
We typically embed within 7 days of contract sign. The first 90-day plan is delivered by end of week 2.
Ready to see what's possible?
48-hour mockup. No credit card. Zero pressure.