The funnel is the offer, wearing pixels
A funnel is not a website. A website tells you who a company is; a funnel gets a stranger to raise their hand. The two use the same technology and almost none of the same craft.
We approach every funnel the way a direct-response copywriter approaches a sales letter - hook, story, offer, proof, close - and then we translate that story into design, motion, and micro-interactions that lower friction at every scroll.