What are Core Web Vitals?

Core Web Vitals are a set of three specific metrics (LCP, FID/INP, CLS) that Google uses to measure a website's user experience, impacting its search ranking.

How does page speed affect my revenue?

Slow page speed directly leads to higher bounce rates, lower conversion rates, increased ad spend due to lower Quality Scores, and diminished SEO performance, all impacting revenue.

Can I improve Core Web Vitals on an old website?

Yes, most websites, regardless of age, can significantly improve their Core Web Vitals through a systematic approach of auditing, server optimization, media compression, code clean-up, and ongoing monitoring.

Is Core Web Vitals a ranking factor for Google?

Yes, Core Web Vitals are a confirmed ranking factor for Google, meaning better scores can positively influence your search engine visibility and position.

What is the most important Core Web Vital to optimize first?

While all are important, Largest Contentful Paint (LCP), which measures loading speed, often has the biggest impact on user impression and can be a good starting point for optimization due to its direct link to perceived speed.